Hi! We’re Phil and Sam, founders of Pipan.

Becoming parents was eye-opening in practically every way. From the overwhelming love and urge to protect this precious little person to the sleep deprivation and endless nappies, parenting challenged and changed us.

Over time our little boy became a fussy eater – he knew what he liked (honey on toast) and what he didn’t like (everything else). His unbalanced diet was a source of guilt and concern for both of us. An unbalanced diet means unbalanced health. We worried about his growth, development and immune system, particularly when so many children at childcare seem to have permanent runny noses.

We started searching for children’s supplements and pretty quickly we learned that the offering was not substantial. We could either give our son choc drops or lolly gummies. What sort of lessons about health are these products teaching him?

“Here have this lolly, it’s good for you, no I know I said lollies are bad but this one is good”. 

Sam’s keen interest in health and nutrition combined with Phil’s background in food manufacturing lead to a  team-lightbulb moment (Sam will tell you it was her idea) - Rather than enduring daily battles over the dinner table, why not just create supplement-laden snacks? Healthy fortified food that children would be happy to take that would help ease a parent’s worry about their child’s diet.

So with a team of industry experts, we set about creating the first of our long list of ideas, MO MILK. A delicious, kid-sized milk drink that allows parents to supplement their child’s diet with active ingredients like probiotics (good bacteria), prebiotics (dietary fibre), DHA (for brain health), lutein (for eye health) and more.

Our goal at Pipan is to make a full range of healthy food products that kids enjoy, and that parents would be happy to give them.

As we said, parenting is challenging. It’s the best, most difficult, rewarding, nerve-wracking, enjoyable, worrying and love-filled job we’ll ever have – and one we wouldn’t swap for anything. We wouldn’t mind making it a bit easier, though!

And once their diet’s under control, maybe we come up with a way to get them dressed for kinder on time?